MERA Pure Fresh Meat Herring & Potato Dry Dog Food

MERA PURE Sensitive Adult Herring & Potato – Grain-Free Limited Ingredient Diet (LID) for Skin & Coat Health

Powerful Anti-Inflammatory Support: Natural Omega-3s from fresh herring help calm itchy skin and reduce redness.

Grain-Free & Gluten-Free: Eliminates the most common environmental and food allergens associated with cereals.

Single Animal Protein: Herring is the sole source of animal protein, making it safe for dogs with common meat allergies (like chicken or beef).

Maximum Digestibility: Potato and fish are exceptionally gentle on the digestive tract, ensuring smaller, firmer stools.

German Quality Standards: Crafted with 100% green electricity and a CO2-neutral process to the highest foodstuff standards.

Herring (32.5%, including 25% fresh herring and 7.5% herring protein, dried), potato flakes (29%), potato starch (22%), poultry fat (purified), beet pulp (dried), linseed, lignocellulose, brewer's yeast (dried), salmon oil, sunflower oil, sodium chloride, chicory inulin.

Abstained From:
Cereals (Grains), exotic meat sources, colourings, flavourings, preservatives, GMO ingredients, sugar, soy, and Vitamin K3.

Adjust the daily portion based on your dog's activity level and weight. Ensure fresh water is always available.

• Small Dogs (3kg – 5kg): 60g – 90g per day
• Small-Medium Dogs (10kg – 15kg): 150g – 205g per day
• Medium Dogs (20kg – 25kg): 255g – 300g per day
• Large Dogs (30kg – 40kg): 345g – 430g per day
• Giant Dogs (50kg – 70kg): 505g – 650g per day

Transition Tip: Introduce gradually over 7 days by mixing with the previous food. To maintain the benefits of the Limited Ingredient Diet, avoid mixing with grain-based treats or table scraps.

My dog has very itchy skin and red paws; will this food help?

Yes. Itchy skin is often a symptom of grain allergies or common meat intolerances. This formula is 100% grain-free and uses Herring as a single protein source. Herring is naturally rich in Omega-3 fatty acids, which help reduce skin inflammation and soothe irritation from the inside out.

Why is Herring better for skin than other proteins?

Herring is a clean marine protein that is rarely an allergen for dogs. More importantly, it contains high concentrations of EPA and DHA (Omega-3s).

• Supports the skin barrier
• Promotes a thick, glossy coat
• Helps support dermatological health

Is this food suitable for dogs with sensitive stomachs?

Absolutely. Following the Limited Ingredient Diet (LID) principle, we use only one protein (Herring) and one carbohydrate (Potato). This simpler approach minimizes digestive complexity and makes it easier for sensitive systems to process and absorb nutrients.

Can I feed this to my dog if they are allergic to chicken?

Yes. MERA PURE Sensitive uses Herring as the sole animal protein source. It contains purified poultry fat, which is generally free of the proteins that trigger chicken allergies, but consult your vet if your dog has a severe systemic poultry allergy.

Is Grain-Free the same as Gluten-Free?

All grain-free foods are gluten-free, but not all gluten-free foods are grain-free. This Herring & Potato recipe is both.

• Zero cereals
• No rice or maize
• No gluten or grain-based fillers

How long until I see an improvement in my dog’s coat?

While digestion often improves within days, skin and coat regeneration takes time. You should typically see a noticeable difference in coat shine and a reduction in scratching within 3 to 6 weeks of exclusive feeding.

Can I mix this with other treats?

To get the full benefit of a Limited Ingredient Diet, we recommend avoiding grain-based treats or table scraps, as these can reintroduce allergens.

• MERA PURE Sensitive Goody Snacks (Turkey)
• MERA PURE Sensitive Goody Snacks (Herring)